Puma is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Germany. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and PUMA. Both companies are currently based in Herzogenaurach, Germany.
PUMA has been a public company since 1986, listed at the Frankfurt Stock Exchange. Since 2007 PUMA has been part of French group Kering. Since 1 July 2013, the company has been led by former football professional Bjørn Gulden (CEO).